Alok to Perform at Florida Cup Final

DJ Mag Top 25 Selection, Alok to Perform at Florida Cup Final, Fan Fest at I-Drive 360

Florida Cup Has Announced Top 25 DJ in the World, Alok’s hit “Hear Me Now”, as the official song of the 2017 Edition

The Florida Cup, the largest annual international soccer tournament in the Sunshine State, announced today that world-renowned global top 25 DJ Alok will perform a special concert during halftime of the event’s final match at UCF’s Bright House Networks Stadium on Jan. 21. Kickoff is set for 6 p.m. ET. Fans can listen to Alok’s latest single, “Hear Me Now” on YouTube by following this link.

Later that evening, the Brazilian-born artist will host a special 60-minute concert on the final night of Florida Cup Fan Fest at the I-Drive 360 Coca-Cola Orlando Eye.

Alok is one of the most prominent icons in the Brazilian electronic scene, receiving numerous honors and awards including "Best DJ in Brazil" by House Mag for two consecutive years (2014 and 2015) and is the only Brazilian in the top 25 world DJ ranking by DJ Mag (2016). For more information, visit

“We are thrilled to have Alok headline the lineup of entertainment at the Florida Cup,” said event CEO Ricardo Villar. “In addition to elite international soccer and worldwide fan awareness, we continue to raise the profile of this annual event through first class fan experiences such as the new Fan Fest at I-Drive 360. With kickoff in two short weeks, we encourage all fans of professional soccer, or high-caliber sports in general, to purchase your tickets now and ensure your spot at the 2017 Florida Cup.”

Florida Cup matches will be played from January 8th to January 21st, 2017, in Orlando, St Petersburg and Ft Lauderdale.The tournament’s opening match in 2017 will feature Argentine powerhouse Estudiantes de la Plata with the return of former Manchester United and national team legend Juan Sebastián Verón, against top Bundesliga club and major UEFA Champions League contenders Bayer 04 Leverkusen, led by Mexican star Javier “Chicharito” Hernández.

Tickets to the 2017 Florida Cup are still available for purchase at www.floridacup.comAn updated website has been launched for the 2017 tournament. Fans are encouraged to check the site for updates, as well as follow the tournament on social media through Facebook (@FLCup), Instagram(@florida_cup) and Twitter (@florida_cup).

The Florida Cup Fan Fest will kick off on Saturday, Jan. 7, 2017 with an opening ceremony, and concludes on Saturday, Jan. 21. The festival will run every day of the tournament, featuring family friendly activities, team events and live music including evening shows. The Fan Fest is one of several activities planned throughout Orlando in January that will commemorate this major sporting event, and drive additional awareness and economic benefit to Central Florida.

The Florida Cup has become the largest annual sporting event in Florida after only two editions with live broadcasted matches to 171 countries in 2016, a number expected to be broken in 2017. The event this year brings 12 clubs from seven different countries, totaling a fan base of over 100 million fans.

The Florida Cup features two distinct formats in 2017:

●FC Challenge – A Davis Cup-modeled competition similar to the format during the Florida Cup’s debut in 2015, with Clubs representing Countries, each vying for points to secure the tournament title for their home nation. This phase will occur from Jan. 8 – Jan. 15.

●FC Playoff – A single-elimination round of international teams where only one remaining champion will thrive. This phase will occur from Jan. 15 – Jan 21.

About Alok:

Anyone looking for evidence of Brazil’s booming dance music scene should look no further than its hottest export, Alok Petrillo – best known to the world simply as Alok. Having appeared seemingly out of nowhere just under two years ago, Alok has silenced critics around the world, bringing his inimitable blend of Brazilian bass music to the masses. 

Effortlessly fusing House, Bass, and Techno, Alok has successfully pioneered an authentic new subgenre on his rise to Brazilian stardom. A true performer, spreading his infectious 'Brazilian Bass' sound to his ever-expanding international fan base, Alok’s ability to give any stadium a carnival atmosphere, saw the star ink deals with both Spinnin’ Records and the legendary William Morris Endeavour this year. His sets have become notorious for their multiple guest appearances, with the Brazilian star often bringing out live vocalists to perform some of his biggest tracks, such as current smash 'Hear Me Now' featuring Zeeba out via Spinnin' Records. Alok's versatility, skillset, and charisma have ensured exceptional responses on dance floors worldwide, and have launched the acclaimed producer into his current position as the biggest DJ in Brazil, not to mention the international limelight.

About the Florida Cup:

The Florida Cup is the largest international sporting event held annually in Central Florida. Broadcast live in 2016 to over 170 countries, the tournament reached an audience of over 40 million viewers in South America. Globally recognized soccer clubs from four different continents will convene in Central Florida for this premier tournament – a final tune-up before the start of their respective campaigns. For more information on the Florida Cup, visit, or follow us onFacebookTwitter and Instagram.

– Florida Cup –